Since the release of When Coffee and Kale Compete, not only have there been advances in Customer Jobs theory, new methods have been developed to obtain, code, and model Customer Jobs.
After reading this book, you will have all the knowledge you need to conduct market research in a way that accurately reflects consumer demand, and how consumers see markets.
Things you will learn include:
1. Be up-to-date on the latest advances, and challenges, of Customer Jobs theory.
2 Know how to conduct research in disciplined, reliable, and persuasive ways that are practiced in the natural and social sciences.
3. Know how to model Customer Jobs.
4. Know how to validate and quantify your models.
5. Learn how you can plug these models into design and marketing methods such as Design Thinking, Google Design Sprints, and SWOT analysis.
Jobs to be Done at Work is planned to be released in late 2018 / early 2019.